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Wednesday, 7 September 2011

Audience Profile

Age: 15 - 25
Gender: Male / Female 
Occupation: Student (young and mature)
Lifestyle: Social goes to parties, quite wealthy, shops a lot and listens to music the same
Ambitions: 
  • To have a job in the media
  • Live in London
  • Have multiple homes
Likes: 
  • Towns and shopping centers 
  • Music to be shared 
  • Parties 
  • Individuality 
  • Socializing (eating out ect)
  • Opinionated people
  • Looking and sounding up to date
  • Technology 
Dislikes: 
  • Messy people
  • Fake people (people that hide a lot of what they think)
  • Unreasonable people 
Musical Preferences:
  • Mainstream Indie (The Artic Monkeys, Oasis, Noah and the Whale)
  • Indie / Pop
  • Indie / Rock
  • Soft Rock / Punk
Media Consumer Habits:
  • Magazines 
  • Social networks (blogs, twitter, facebook ect) 
  • Uses the internet regularly 
  • Downloading music 
  • Owns iPod 
Disposable Income:
  • Spends money on clothes and shoes
  • Shops in vintage and charity shops aswell as H&M, Topman/Topshop including online stores
  • Likes to wear brands 
  • Shops in towns and online to find a bargain
Hobbies:
  • Go out with friends to cinema, eat, town
  • Watches movies with a keen interest in supernatural 
  • Goes to gigs and festivals such as Glastonbury / Reading and Leeds, but instead of staying at the main stage all day moving between NME tent and the main stage with sometimes going to the lesser known tents such as the Festival republic to watch Foster the People and Lock Up Stage for Bedouin Soundclash. 

1 comment:

  1. Tibbles. I know what you mean by Pop and less mainstream but it comes across as contradictory as you cant get more mainstream than pop. Try and be more specific about the sort of pop music you mean.

    Also add in which festivals and which stages, you went to Leeds I believe, that doesn't mean you went and watched MCR or spent all your time at the main stage (you might well have done I don't know).

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