Final Digipak / Poster

Final Poster and Digipak

I am pleased with how my poster has turned out. I was really unsure with which one I wanted to go with originally, but decided this one because I think it looks more effective because of the strip going across the eye.

This is my final digipak which I am alsopleased with the way it turned out. However, I am worried it looks a little too plain, but I cannot change it now so I am happy with what I have.

Final DigiPac And Poster

Similarity Of Poster And Digipak Design

I have decided to keep my poster and digipak very similar. I am going to do this by using either the same or very similar images on both, using the same style font and the same colours. This not only shows continuity and professionlism but it also helps to promote the band. As I stated previously, by making the digipak and poster very similar, if the consumer sees a poster advertising the bands album and the digipak is similar to it, the consumer will know exactly what to look for when in the shop.

Examples of where it has worked well and there is a clear link between the two:

Florence and the Machine- Lungs

The XX- XX

Ellie Goulding- Lights

Ideas For Poster

Here are my two final ideas for my poster. I'm currently unsure which one to go for but I think my most preferred one is the one of the left. 

Final Poster Design:

Poster Developments

For my poster, i wanted to achieve a simple look, such as Vampire Weekend:

or The XX:

In order to do this, I used the image from my front cover on the digipak and simply wrote the name of the band and the name of the album:

However, after looking at it, the writing seemed to be too big and taking the attention away from the image, and as a main focus point on both the digipac and the poster, I wanted to keep the attention on the image. So i made the writing smaller:

After discussing with my target market group, we decided that i should remove the album name, "run", as this would be more simplistic and the album should be easy to recognise due to the artistic image. This is the poster i came up with:

This font i have used throughout these posters is the same font used as in my digipac to keep the continuity. I like how the small writing does not draw your eye away from the image too much but i wondered whether it was maybe too small so i tried the writing a tad larger:

But after asking my target market group, they though that the smaller writing was the more suitable and more typical of the genre, and i agree with this. So this is my favoured poster:

New Poster Draft Idea

Here are three posters I have made up, I have looked at multiple album posters and combined inspiration from a selection of them. I decided to use a simple font for my draft as I am unsure of the style of writing that I will use on my final design. I really like the use of my original album cover image on the poster as well as it makes it more interesting than using a plain background image.

I will ask for feedback from my teachers and peers for both my album cover and poster drafts and hope for some constructive criticism for the work I have produced for my second draft.

Feedback: Digipak and Poster

My feedback sheet given was as expected; I did not like my digipak at all and completely regretted my idea choice as soon as I had completed it, I was expecting the worse in a sense as I was hoping that my teachers would not like it either. I will change my ideas completely and start from scratch taking inspiration heavily from another band's existing digipak.

I was marked a 2/10 for my digipak due to:
Digipak lacks cohesion, the cover is ok but the rest just doesn't work. The burgundy isn't very indie and the window whilst a bit Magritte isn't Magritte. The back cover doesn't need HMV and Apple, it does need legal jargon though. The band sitting down is boring and just seems like a filter and the three panels spanned by 'The Skeleton Boys' seems like a kids party CD.
Following this I was marked another 2/10 for:
Poster. Better, still that horrid colour though. This could work but needs to be more striking and strong (Meg's works because she's ripped off The XX), I'm not sure lower case works. Kerrang and the Telegraph aren't appropriate reviews. I don't think the shadow font is right either.

- I completely agree with the feedback I received and am more than happy to start over again; I did not like my design at the time after I had created it but I decided to receive feedback on it anyway to find out how to improve my general ideas as I could not quite bring it to life.
However I have now been set on track with an idea, and will create a second draft to present to my teachers before finalising my design.

DigiPac Poster

With my poster, i wanted to keep the idea as simple as possible, whilst keeping the theme of the digipac running throughout to show the continuity between the advert and the product - as i had analysed in my posters. Therefore I used the image from my album cover and the writing from on the front cover but used "THE SKELETON BOYS" in a tahoma font, which is the one i had used throughout, giving them a signature font. I then kept it simple:

I then thought that the poster was perhaps too simple and did not contain information that the audience may need to buy it and hence created this poster too:

Digipak and Advert - Final Draft

I have chosen this as my final draft idea for my digipak and poster.

However I have also made two other digipaks and poster combinations that I may consider some features of for my final overall choices.

My Final DRAFT Poster

This is the final draft of my poster advertising The Skeleton Boys album release. I opted for keeping it quite simple, because from my own experience, I know if a poster has a lot of information on it then I am less likely to read it, so such a simple poster could be read more by the public. The repetitive use of "The Skeleton Boys" is to add huge emphasis of who's album it is and to essentially drill the bands name into the consumer's head.

DigiPac Poster Analysis

DigiPac Poster Analysis

 

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Trying To Imagine The Poster In Public

Here I have tried to capture an image as to what my poster might look like when used in places to display in public. Admittedly they aren't that great because they don't line up very well, but I think as long as it gives a rough idea I can see whether it works or there is anything I need to improve on. I experimented with the poster in a tube station, on a lamp post and at a bus stop.

Ideas For A Poster

These are my first few ideas for The Skeleton Boys album release poster. I tried to use the same idea as the XX by using a white font on a black background. I created them on Photoshop. I was unsure on whether I wanted to use the same idea as the album cover, and include the individual coloured skeletons, but I decided to opt for a another idea to show the band can be different. However, I decided to use the same coloured font and style to show continuity between the two.

For my fourth idea I have used the same as above but also included one of the skeleton images that I used on the album covers I designed. This is so consumers can recognise who the poster is advertising.

Inspiration For A Poster

I found this image of a poster for the XX's album online. I chose this image because it shows how it looks being used in public, and it also shows how much it stands out. I think what makes it stand out so much is the simplicity of it and also the contrast between the black background and white text. I plan to use the idea of black and white to make my poster eye catching like the XX's.