Evaluation Question 4

Evaluation Question 4 by Harry_Tibbles

Evaluation Question 3

What Have You Learnt From Your Audience Feedback?

We decided to show our music video to a group of students with age ranges of 14-19 and spanning a wide range of music tastes. We then filmed some of the viewers on what they liked about the video. As an added extra we decided to conduct a fake chat show in which we had (from right to left) a industry professional (played by me), a fan of the band (Jess), a Little Comet themselves (Joe) and finally someone who was in the band (Will). We asked some of the same questions we asked the viewers and then answered them in the way we thought the people we were playing would answer them. 

As a note i would like to add that the part in the video below where me Joe and Jess were going through the feedback questionnaires we handed was was supposed to also contain Meg but unfortunately she had an exam so was unable to be there with us to film that part. 

Video Feedback:

Media Evaluation Qestion 3 by Harry_Tibbles

Evaluation Question 2

Evaluation Question 1

Evaluation Question 1 by Harry_Tibbles

Evaluation: Question 4

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation: Question 3

As a group we created this feedback video about our video as well;

We presented our video to my form group, with the age range of 14 to 19 and produced this video with some individual interviews of feedback.

Media Evaluation Qestion 3 by Harry_Tibbles

Evaluation: Question 2

How Effective Is The Combination Of Your Main Product And Ancillary Texts?

Evaluation: Question 1

Evaluation Question 1 - In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?

Evaluation Question 1 - In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?


My Directors Commentary:

Evaluation Question 2 - How Effective Is The Combination Of Your Main Product And Ancillary Texts?

The magazine article was inspired by this NME article

On the other hand, my digipac does not show my band together, which is a common convention used by other media products already on the market. My reasoning for this was to create a retro feel as it is typical of the indie genre and so to fit into this, I would have to use certain styles which would attract this kind of market group.

The use of artwork in my digipac and poster may be considered to be quite pretentious, however, I think that this is all part of the branding with my products as our video shows pretentious elements too, and so makes the link between my main product and ancillary texts actually quite effective.

What I mean by this is that my digipac has a closed narrative. Some people may look for artistic, deeper meanings within my product, however, it is all part of the disjuncture and there are no greater meanings. Our music video uses exactly the same idea; there are arty ideas, such as: the banana and monkey scene; the cocoa drinking in a boat on land etc. These ideas all have artistic features and may be considered quite pretentious as they use random, artistic locations and ideas without the intention to impose a narrative. There are no deeper meanings with these ideas, they’re created with a sole purpose to entertain a niche market (the indie genre), and this is what I think we have done well.

My digipac, poster and video do not show direct links between one another because this is not something I have seen often used in the indie genre. From the digipacs I have seen from the likes of Two Door Cinema Club, Arcade Fire and Vampire Weekend, they do not use the imagery featured in their music videos, however, it is conventional to show links between the digipac and video with other genres such as pop, R&B, Blues etc. As they may wear the same clothes or follow a certain theme as this is all part of their branding and how they are memorable to their audience – this is a form of advertising for the artist.

Evaluation Question 3 - What Have You Learnt From Your Audience Feedback?

Click To Enlarge Image

Video Feedback:

In conclusion to these feedbacks I have gained a lot of knowledge from audience feedback and I think it has helped me to develop my digipac, poster and video in order to make them more professional. I have learnt that sometimes what I think may look amazing, some people may not appreciate and when you are creating artwork you need imagery and iconography that appeals to a wider audience than just yourself.

Evaluation Question 4 - How Did You Use Media Technologies In The Construction And Research, Planning And Evaluation Stages?

Final Digipak / Poster