The magazine article was inspired by this NME article
On the other hand, my digipac does not show my band together, which is a common convention used by other media products already on the market. My reasoning for this was to create a retro feel as it is typical of the indie genre and so to fit into this, I would have to use certain styles which would attract this kind of market group.
The use of artwork in my digipac and poster may be considered to be quite pretentious, however, I think that this is all part of the branding with my products as our video shows pretentious elements too, and so makes the link between my main product and ancillary texts actually quite effective.
What I mean by this is that my digipac has a closed narrative. Some people may look for artistic, deeper meanings within my product, however, it is all part of the disjuncture and there are no greater meanings. Our music video uses exactly the same idea; there are arty ideas, such as: the banana and monkey scene; the cocoa drinking in a boat on land etc. These ideas all have artistic features and may be considered quite pretentious as they use random, artistic locations and ideas without the intention to impose a narrative. There are no deeper meanings with these ideas, they’re created with a sole purpose to entertain a niche market (the indie genre), and this is what I think we have done well.
My digipac, poster and video do not show direct links between one another because this is not something I have seen often used in the indie genre. From the digipacs I have seen from the likes of Two Door Cinema Club, Arcade Fire and Vampire Weekend, they do not use the imagery featured in their music videos, however, it is conventional to show links between the digipac and video with other genres such as pop, R&B, Blues etc. As they may wear the same clothes or follow a certain theme as this is all part of their branding and how they are memorable to their audience – this is a form of advertising for the artist.
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