Music Video
The first feedback we received was after our 25 word pitch. We presented our idea to our media class (which was beneficial as a few students fitted into our target audience) and followed that were questions and comments about our idea. Questions we were asked were along the lines of 'what the pool was and whether it was related to fun and party?' To this Harry and I answered that we thought it went well with the disjuncture idea and it's an unusual location that probably wont be used in any other video (due to this we thought there was a chance that it could stand out more to the exam board). Another question we were asked was 'whether we were going to try and go a bit wacky and different?' This we all agreed with. The question that followed this was 'why is it the way forward?'. This was answered by myself saying that with disjuncture we were able to do a bit more and have lots more fun than if it were to be illustration and both Jess and Joe went on to say how it was very typical of our genre. Our teacher rounded off the pitch by saying that she understands the concept of what we wanted to create. This lead us to believe our pitch was very successful as we didn't receive any negative feedback and all questions asked weren't too confusing which meant everyone understood what our ideas were. When doing a pitch you can instantly find out whether people think it's a good idea by their facial expressions, comments they make and questions they ask. All of this in our pitch seemed very positive so we went on to proceed with the ideas we had.
The next feedback we needed was for our draft video. It was posted on Facebook and many people commented on it stating what they liked and disliked. This was very helpful as the majority of the comments came from those in our target audience. The comments people gave were very positive and it seemed that they really enjoyed watching it, this was such a reward after the effort put into making the draft. However, I would have preferred it if some people left ideas for improvement, but they probably didn't due to them being friends of ours.
To gain some more influential feedback and opinions as to what could be improved, our teacher commented on the music video post on our blog. It consisted of 22 points telling what he liked and didn't like. This was incredibly helpful because as a teacher that has taught this many times and has seen many outcomes, he knows exactly what will gain you marks, and by telling us we could improve our overall grade and individual. Most of them were ideas we agreed with, such as having the band playing from the start and making the lead singer more enthusiastic with his singing. We took on board all of these ideas and changed pretty much everything he suggested, because as previously stated, he knows what will gain us marks.
Our draft video was uploaded onto YouTube where anyone could watch the video. Each one of us were constantly telling our friends to watch the video. I sent out various texts and links on Facebook to my friends that I thought fit into the target market so they could watch it. The result of this was lots of views which we were very pleased about.
The final video was then uploaded onto YouTube on Harry's account and was once again watched by many. It wasn't as many as the draft but that could be due to the lack of bombarding of links to everyone I know.
I think our greatest bit of feedback we received was from Little Comets as we were using their song for the video so of course we wanted to impress. Each one of us took it upon ourselves when we could to tweet the band with the link to the draft video and asking them to watch it. The perseverance finally paid off and Jess managed to have a conversation with the band asking them what they liked and didn't like about it. In contrast to what our teacher Mr Smith said about changing the iPhone lighting, they described it as "class" so we decided to go against our teacher opinion and keep it in the video.
We also had a tweet back from them about our final video. Unfortunately it didn't go as successful last time as they didn't really give an opinion on whether they liked it or not.
To get some more feedback for our video we are going to go to Jess' form and someone elses to show the video to the classes. The forms range from 14 years to 18 years old and consist of around 20- 25 students. Many of the students also fit into our target audience as they are the right age. I will supply them with questionnaires that I have created that they are expected to fill out after watching the video. They will be shown in form time which lasts for half an hour so it will give us plenty of time to introduce what we are doing, play the video and have them fill out the questionnaires. All of this will also be filmed so the reaction to the video can be seen.
Digipak
I was given feedback from my teacher for my draft digipak. They told me what they liked and didn't like and what should be improved. After thinking carefully about how I could improve it and where I could go with the idea, I came to the conclusion that I didn't really like it and wanted to do something else. Megan Rhodes A2 Feedback Sheet Research and Planning Etc 2011 2012 So I came up with 3 other ideas that I thought would suit the band and the video. The ideas I came up with I all really liked which made it harder to choose which one I would take forward and develop. To come up with a decision I decided to survey 40 people that I believed fitted in my target audience or were 'on the border' so I could see what they would prefer seeing as though they were the consumers. I asked everyone which they preferred and kept a tally as well as taking note of comments they made about why they liked it or why they didn't. I could then take the most popular album cover and go ahead to use this as my final and develop it further.
Questionnaire for Cover
Good stuff Meg, what it needs is a sense of connection to your audience in terms of what they want. My feedback was very dry and technical (and not necessarily what you wanted in certain cases e.g. strobing) what you'll need to do is see if it tallys with your final audience feedback.
ReplyDeleteI'd also explain a bit more about why you altered the digi and poster as the change was dramatic and resulted in you having an image that you couldn't tell was made by a prosumer.