I am very happy with how all of the products I have created have turned out, however, I do not think that my music video shows links to my digipac and poster but I think the combination of the products does still work well.
Our music video uses a fast-paced and high tempo song, which means that the video needs to use bright colours, lots of action and people having fun; otherwise the video will show no or little link between the visuals and the music – a convention that cannot be ignored when creating a music video. An example is Vampire Weekend’s quick paced song of ‘A-Punk’:
However, my digipac shows no link or combination between itself and the music video as there are no cross-linking images – only the name of the song on the track list on the back cover. Steve, the lead singer, is featured in my digipac, but you would not be able to tell as the shot is side on and could be any person. On the other hand, the digipac and the poster are very closely linked as they both use the same image, like Two Door Cinema Club do with theirs:
This use of the same images creates a sense of branding and makes the audience link images with the band and its music. Although the poster and digipac show very close links, they do not link without perception or deep analysis. But I do not see this as a major problem as many artists in the indie genre show no links whatsoever between their album artwork and their music videos. For example, Two Door Cinema Club use the cat image in any of their music videos that were produced with that album.
Nor do Magnetic Man with their black and silver line imagery:
Or Arcade Fire:
These images are simply eye-catching images that when the audience see them will be instantly reminded of that certain band (they act as an advertisement and brand the products). Therefore by not including a linking element, I am not challenging any forms or conventions, I am simply using these conventions and perhaps developing them further.
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