I have decided to keep my poster and digipak very similar. I am going to do this by using either the same or very similar images on both, using the same style font and the same colours. This not only shows continuity and professionlism but it also helps to promote the band. As I stated previously, by making the digipak and poster very similar, if the consumer sees a poster advertising the bands album and the digipak is similar to it, the consumer will know exactly what to look for when in the shop.
Examples of where it has worked well and there is a clear link between the two:
Florence and the Machine- Lungs
The XX- XX
Ellie Goulding- Lights
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