Gender: Male
Occupation: Student
Lifestyle: Plays a lot of sport, listens to music on a daily basis, enjoys going to gigs, shops regularly to keep up his appearance
Ambitions:
- To have a job in sport, but which area is yet undecided
- Have a successful career
- Live in a different country, most favoured is America
Likes:
- His technology e.g. mobile phone, iPod as both are used on a daily basis
- Football
- Music (preferences are below)
- Clothes/ shopping
- Socialising with friends in and out of school
Dislikes:
- The gothic, emo type style
- Boy bands
Musical Preferences:
- Indie music and guitar bands
- Favourite bands include: Two Door Cinema Club, Foals, The Courteeners and The Vaccines
Media Consumer Habits:
- NME magazine
- Uses the internet mainly for social networking
- Downloads music
- Listens to iPod
Disposable Income:
- Branded clothes and shoes such as Adidas, Nike and Supreme
- Tickets to gigs
Hobbies:
- Socialises with friends a lot on the weekends
- Plays football regularly
- Goes to gigs, usually more intimate ones
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