Noah And The Whale - Tonight The Kind Of Night

The video by Noah and the Whale for Tonights the kind of night uses illustration to connect the lyrics to the music video. The story of the video is of someone moving away (possibly running away from home) on a bus and then getting stranded at a fuel station where he manages to hitch a ride which is where the chorus of 'tonights the kind of night, that everything could

This 13 second clip shows the relation ship between the lyrics and the visuals with simply singing about a bus and having a bus as the visual. this means that the watcher has nothing to think about and the visuals emphasise the lyrics.

This is one example in the music video where we can see a relationship between the music and the visuals, the group are moving around to the beat of the music and amplifying it at the same time.

The genre for NATW is Indie folk, indie rock and pop rock, which they have copied into their video with the use of guitars thats lends themselves to the folk genre and the suites with buttoned up shirts linking in with the Indie theme.

Although 'Record companies will demand a lot of close-ups of the main artist or vocalist' NATW has gone against the convention as you can see in the clip above, at best they show a mid shot of the artist and a long shot of the group, i believe one of the main reasons for this is to fit in all of the instruments which is clearly a big part of the band.

Again there seems to me voyeurism towards women in this video because as a large part there is no women, there is one female that we only see for a few seconds and she is portraid more as a helper than something to be admired as we can see in the clip above.