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Wednesday, 31 August 2011

Analysing Cher Lloyd - Swagger Jagger



All though this song and artist is out of our genre it has all the things in that represent a music video, and they are very blunt. It also has a few things in that I like and want to incorporate in our own music video and something i don't.

Firstly the style is illustrate and amplify, the illustration part is done very crudely with Cher whining about people cant stop 'staring at me' ... 'clicking at me' and 'writin bout me' and then just having the lyrics as speech bubbles on the screen.


It is in this scene that i want to take the idea of laying almost cartoon like things over actual footage, but just not as much as in this video or in a childish way as in having lightening bolts coming out of speakers.


The amplify section of the video appears when the chorus is performed and it flicks between the same 3 shots, of Cher infront of speakers and green screen and finally a car park filled with like minded people.


As I have already shown there is a strong relationship between the lyrics and the visuals which amplify the lyrics, there is also the same with the relationship between the music and the visuals with the lightening bolts. It is also preent in the dance moves


The makers of this video have tried to use voyerism by putting Cher in allot of make up and a t-shirt that doesn't fit properly, but unfortunately because she is a but dutty it doesn't work

In this video there are intertextual refrences with refrences to Twitter and brands such as Sony Walkman, Nike and Converse. The main thing it does though is take the things that teenagers are doing/wearing such as the letter t-shirt, dip dyed hair (as well as the big birds nest hair), shirts with only the top button done up, scrabble pieces made into rings, hoodies with the strings tied up.

The one thing i don't want to take from this video and use in ours is all the chavyness!

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