Analysing Friendly Fires- Skeleton Boy

I think this video comes under two categories, which are: illustrate because the band eventually do become skeletons which relates to the name of the song. However it could also come under disjuncture because what happens in the video does not relate to the lyrics as they are simply performing.

The video has a very basic story- it's them performing and slowly becoming skeletons! It's quite a simple video and seems quite easy to make but I don't think you get this impression after the first watch of it. Due to the song being quite up-beat they have used lots of jump cuts which gives the impression that more is happening than actually is, and that is what I like about the video.

Unlike most music videos there aren't constant close ups of the lead singer, they appear to balance out the amount of close ups with each member of the band. This is unusual because record labels usually insist that the bands video must have close ups of the singer.

When I was watching the video and saw that the band were slowly becoming skeleton it made me want t carry on watching it until the very end to see what they looked like, which is a very good technique. To have a video that lets the viewer know has an outcome or ending can work well because people will watch it all the way through to see how it ends.