Analysing The Joy Formidable- Whirring

I am unsure as to what type of music video this one comes under because it could be disjuncture as what's going on in the video doesn't match the lyrics, however it could be illustrate as there is a bit of a story happening in the video.

I watched quite a few Joy Formidable music videos and this one was my favorite because of how original it is and I like the use of animation. When watching the videos I noticed that the band like to use a lot of animation in their videos- the other two I noticed it in were A Heavy Abacus and Austere.

One convention this video does stick to is there are many close ups of the lead singer. I think this was necessary with this band because the lead singer is a female so she needed to appear more dominant than the other two men in the band, and so by having more close ups of her you are given the idea that she is in fact more dominant.

This clip shows how the band are in an animated world yet they still remain life like, and if you look into it, it could be a metaphor for something. Due to them having a bit of success after being played on Radio 1 they could be feeling that what's happening is unreal and hard to believe yet with the success they'll still remain the same people and the same band.

There are lots of jump cuts used towards the end of the video when the band are playing. It's a reasonably heavy sound that they are playing so jump cuts were needed as it keeps up the quick pace. This is also emphasised by all the colours that are changing in the background- it goes from red to blue quite often.

The band have followed the typical convention of this genre, and that's having them perform in the video. However, as stated previously they have done this quite differently as some of it's animated and they aren't just on a stage performing to their fans.

I also think this was necessary because the band were new, in the sense of the fame, so by showing themselves together as a band, playing their instruments, people who are unaware of who the band are gain a clear idea as to what they are about are who they are!