Band Bio

The Skeleton Boys are a an unsigned indie-quartet from Leicester. They are made up of 3 males and 1 female; they are Steve the charasmatic frontman, Lewis playing the guitar, Georgia on the bass and Will who plays the drums. All of the band attended the same secondary school as well as college so have grown up together, which makes their sound even more appealing as you get a real sense of their bond just through the music. However, they haven't always been in a band, they only decided to combine their passion for music with each others and form The Skeleton Boys 4 years ago. During those 4 years they have spent that time performing anywhere and everywhere just to get themselves noticed, and at the same time writing songs towards their EP which is set to be released in January 2012.

This summer the band had their biggest break as they were given the chance to peform in their hometown at the local festival Summer Sundae. They were given a slot on an intimate stage which made the gig all the more special because the atmosphere was wild as the crowd was full of family and friends as well as fans.

They have already set themselves ambitions for 2012. They include: getting their EP finished on time for it's release next January, the on going issue of trying to get signed to a record label and playing bigger and better gigs and festivals. This could all happen as the band have recently signed up to BBC Introducing which means they could get the chance to perform on the BBC Introducing Stage next summer at some of Britains biggest festivals.

Bands

We started by writing up a list of 20 bands that we all liked and fitted in with the Indie/Alternative genre, the list is as follows:

Vampire Weekend

Friendly Fires

Noah and the Whale

Bedouin Soundclash

Sleigh Bells

Florence and the Machine

Pulled apart By Horses

Viva Brother

The View

The Naked and Famous

Artic Monkeys

The Joy Formidable

Little Comets

The Libertines

Two Door Cinema Club
Mumford And Sons
Klaxons
Foals
The Vaccines
Bloc Party 

Now we just need to whitle the list down to a single band and then a song from that band. 

Foals - Cassius video analysis

Foals - Cassius

This clip I have selected is the first fifteen seconds of the music video. I have selected this part of the video as it shows disjuncture with vague links to illustration. I think this because the name of the song is "Cassius" and when  I researched the name, I found that Cassius was a Roman senator and was the leading person of Julius Caesar's murder - this could be the explanation of the hanging hearts throughout the video. The band members are revealed as soon as the video starts and are introduced through on-beat editing through a series of long shots and mid shots and some close ups. The lead singer dances correctly with the rhythm and tempo of the music and the use of quick paced editing reveals the mise en scene of mainly black, white, red and green colours. The most dominant colour is white, which creates a very simple mise en scene. Although this clip is packed full of colours and action, the band do not at any point play their instruments - this is nor abiding or contrasting conventions as music videos often contain no instruments being played by the artists.

This second clip I have selected shows the chorus. This part of the music video follows quite a few conventions such as: expressionless artists - this is often used and all five band members at no point smile or make an expression; the main vocalist is in the middle and at the front - this makes him the main point of focus, this is what record companies usually insist upon as it is the face of their band. Placing the main vocalist in the middle makes him the main point of focus throughout the video and he is in the majority of the shots. There are no females in this video and no systems of looking - it is kept very simple and quite unique to most other music videos. The majority of the shots in this clip are mid-shots of the whole band and close ups of the hearts on strings. However, this clip includes all band members thrusting their hands at the camera when they say "weakness in my heart" - this also explains the hearts hanging from strings. As the chorus is about "weakness" of the heart, one of the band members is destroying flowers by hitting them on the ground - as flowers are a sign of love, it could represent heartbreak due to the weakness of the heart (this is illustrating the lyrics).

This clip shows the chorus of the song. During this clip i have selected, it may be worthwhile noticing that only the lead singer appears - often the record companies use the main vocalist as a focus point, but not usually for such long lengths of time. Lip syncing is used in this part of the video which is a convention that is nearly always used. The fast tempo of the music and playful mood the song brings is showed through the dancing and energetic moves the main vocalist uses. Black, white, green and red are still the main colours being used for mise en scene and the continuity of these colours is showed throughout the video - this is worthwhile noticing and using in our own music video as it gives the impression of a professional approach. Only mid-shots and long shots of the artist are used during this clip. Close ups are used, but only of the hearts - this contrasts conventions of music videos as there are usually many close ups of the artists singing/lip syncing as they are the main point of focus and close ups emphasise this.

This clip uses lots of on-beat editing to emphasise the rhythm and tempo of the song. This music video uses lots of artificial lighting to help create a bright background which helps to give the video its simplicity. The bright lights and all of the hearts hanging from strings contrast each other as they each represent life and death. The heart strings are cut during this part of the song, which could be interpreted as the "weakness" of the heart as it is easily cut loose. The mise en scene maintains its continuity and again, most of the focus remains on the lead singer - this is done by making him dance by himself whilst all of the band are on screen and also by making most of the shots focused on him. Once the hearts are cut free from their strings, they hit the floor with the tempo of the music and the guitar being played seems to be of a happy atmosphere, which is strange as dead animal's hearts are not a thing to be happy about. This originality is what helps to make this video fit into the indie/alternative genre. I think that this would be helpful for us to use and indie is short for individual, so we need to make our video unique and interesting but not so outrageously different that it doesn't fulfill conventions of a music video.

This part of the music video runs a flashback of all the events which have occurred in this video and puts them into a rewind special effect. This is not something you see very often in music videos, but there is often repeated scenes, such as a repeated mise en scene for the chorus or a similar use of shots. The flashback fits the beat of the music. It is a convention that most of the events which happen in the video are placed on-beat with the tempo and rhythm of the music - this helps it flow better and makes it more pleasing to watch for the audience.

There are no other systems of looking in this video besides from the camera and there is no voyeurism.

The shots are dominantly mid-shots of the band members or long shots with very few close ups of the band members at all. This is quite rare and contrasts conventions as close ups are usually the most used shot in music videos. When we create our music video, I will make sure we centre our main vocalist and use many close ups of him/her to ensure we abide by music video conventions.

Analysing Cher Lloyd - Swagger Jagger

All though this song and artist is out of our genre it has all the things in that represent a music video, and they are very blunt. It also has a few things in that I like and want to incorporate in our own music video and something i don't.

Firstly the style is illustrate and amplify, the illustration part is done very crudely with Cher whining about people cant stop 'staring at me' ... 'clicking at me' and 'writin bout me' and then just having the lyrics as speech bubbles on the screen.

It is in this scene that i want to take the idea of laying almost cartoon like things over actual footage, but just not as much as in this video or in a childish way as in having lightening bolts coming out of speakers.

The amplify section of the video appears when the chorus is performed and it flicks between the same 3 shots, of Cher infront of speakers and green screen and finally a car park filled with like minded people.

As I have already shown there is a strong relationship between the lyrics and the visuals which amplify the lyrics, there is also the same with the relationship between the music and the visuals with the lightening bolts. It is also preent in the dance moves

The makers of this video have tried to use voyerism by putting Cher in allot of make up and a t-shirt that doesn't fit properly, but unfortunately because she is a but dutty it doesn't work

In this video there are intertextual refrences with refrences to Twitter and brands such as Sony Walkman, Nike and Converse. The main thing it does though is take the things that teenagers are doing/wearing such as the letter t-shirt, dip dyed hair (as well as the big birds nest hair), shirts with only the top button done up, scrabble pieces made into rings, hoodies with the strings tied up.

The one thing i don't want to take from this video and use in ours is all the chavyness!

Kasabian - Vlad The Impaler video analysis

Kasabian - Vlad The Impaler

Before I analyse this video, I'd just like to point out that this music video is not really the genre we are looking at, it is more rock than indie/alternative, however, I thought I would benefit from analysing it as it still follows conventions of music videos and the research to develop our project further.

This clip I have selected is the first fourteen seconds of the music video. I have selected this video as it is really quite different to any other music video I have ever seen, yet it still manages to follow conventions of the music video by illustrating the lyrics. The first clip I have chosen is an introduction to the video which is in a similar style to that of a silent film as it tells you the producer and the production companies and then introduces you to the main character with the name written across the screen - making it obvious who the main role will be. The words "Vlad The Impaler" are written across the screen in white writing at first which then become red, this is significant as red is often used to represent danger. It is also worth realising that the members of Kasabian do not appear in this film at any time and this is a contrast to the conventions of music videos as band members are usually the main part of their videos. The clip uses on-beat editing with a long shot of Noel Fielding's feet hitting the ground at the same tempo as the music. The mise en scene of this clip is mainly black and white with a dramatic sunset to make it slightly gothic, also as the video was filmed in the autumn/winter, the bare trees help this video to experiment with the gothic elements.

This second clip I have selected shows illustration and amplification within this music video as it shows Vlad The Impaler preparing to impale. We are mainly showed Vlad through a series of close ups and the use of darkness with just a candle to light up his actions helps to maintain the gothic atmosphere the music video had created. There is a shot used where there is selected focus on the tool which then focuses so we can see Vlad's face looking down the tool - this imagery gives a sense of foreboding within this narrative that is being created and intrigues the audience. The use of fast paced editing in this scene builds up tension as we see daggers being showed before a light and being thrust towards the camera each shot that we see engages the audience more. The use of black imagery is still being continued through this clip and the mise en scene could be perceived as the darkness of the mind as Vlad The Impaler was very dark and murderous.

This clip shows Vlad stalking two women playing tennis. He is revealed by a quick pan shot to follow the tennis ball being hit and we can see him in his black cape/cloak standing under the cover of a tree which then immediately cuts to a close up of his eyes watching them. This creates anxiety for the audience as they cannot be sure as to what is going to happen, they just know by the conventions of the gothic that it is going to be something bad. Throughout all of this there is no miming or lip syncing as the band do not appear at any point in this music video which contrasts against conventions of a music video and i'm not sure if I would use this in my video as I believe it is an important part of a music video to see who the band members are, even if they aren't performing. Black and white remain the key colours and the camera uses mostly natural lighting, which helps to maintain the gothic atmosphere. The tennis ball hits Vlad but he remains expressionless, which is not of normal behaviour and then we see the woman (who is in quite revealing shorts and is attractive, which is a common convention used in music videos) come to collect her tennis ball via a long shot which then cuts to show Vlad holding the ball at arms length with a tense body position and not moving, again displaying abnormal behaviour and intriguing the audience, this then cuts back to the woman asking for her ball but this time at a mid shot to show her movement and to show that in all the time she has been walking towards Vlad he has not moved and showing signs that he is about to pounce like an animal with prey. These camera shots prepare the audience for what is about to happen as they are all in very quick pace and then we see Vlad force his weapon at the camera as we take a point of view shot of the woman and then red appears on the screen which symbolises the murder of the woman. Again, red is the colour of danger and death.

This clip shows the crescendo of the song and the peak of madness in the video. This part of the song has horror movie qualities with a 'Damsel in distress' coming back to find her partner/friend has been murdered by Vlad the impaler. The special effect of Vlad's face turning red represents danger intriguing and engaging the audience as to what is going to happen at the crescendo. A slow motion shot of Vlad is used during the build up to the crescendo which heightens the audience's anxiety as to what is about to happen (throughout this shot, the red special effect is continued which also increases uncertainty as to what is about to happen). Also, we flashback to previous scenes within the music video and see the lady by the tennis court is on the floor - we assume she is dead/impaled. When the crescendo is reached, it is emphasised by quick-paced editing, handheld shots, varying shot angles, people running and people who are desperate to get away. Vlad's black cloak and outfit adds to the mise en scene and makes him appear quite gothic, which helps the video to be more horrifying. During the course of this video, there has been no lip syncing which goes against the conventions of a music video - i think we could use this in parts of our video, however, i do not believe it will be entirely successful if we use it throughout the whole of our video. During the peak of the song we choose, we could incorporate the convention of handheld shots and chaos as it is memorable and intriguing.

This part of the video uses special effects to create a graphic image of one of the victims being stabbed by Vlad the impaler and is showed to the audience in slow motion to achieve maximum impact. Special effects are often used in music videos and in most videos as it creates a sense of supernatural or makes the director able to achieve something that is not humanly possible - here this abides the convention of using special effects but does not abide the convention at the same time as such graphic images are not permitted on television as it requires an age restriction.

The main colours which are used in this video are black and red - this gives quite a satanic feel to the video and represents death quite clearly. Also, to abide the gothic/satanic feel of the video, nuns are poking fire at Vlad, which is how they used to punish what they believed was supernatural e.g. witches.

There are no systems of looking used in this video and no voyeurism is used.

On the whole, i'd say that this music video uses amplification continuously and effectively so that the video will be memorable to the audience - i think that amplification could be quite hard to achieve for our music video, but would definitely be worthwhile using.

Fleet Foxes - White Winter Hymnal

I chose this video because it's different to the other 3 I have chosen to research for this section of the course. The Fleet Foxes video almost shows illustration to the lyrics, but as the lyrics do not make much sense as sentences it is hard to place what style of video this is; there is reference to 'summertime' and 'winter' which could show the idea of seasons changing, but I am unsure how to label this video otherwise.

This tube-chopped section shows how the movement changes when the beat of the song kicks in, as before this the instruments are slow and solemn, not that they get much more upbeat throughout the song but there is a slight tempo change. I really like the way this video is made up of thousands of still shots and they have been strung together to look like a video, this is the same style as the popular TV show and films 'Wallace and Gromit'. To recreate a small section of our own music video using still images would show that we can do more than just film some actors miming and add some edge to the video - depending on the song of choice. There are some very detailed still shots in this clip which shows just how intricate the movement in still images has to be to create a smooth video effect.

In this section I have picked out the fast season change alongside the slow movements of the set and characters, because they haven't used real people or real surroundings the editors could capture the contrast of speed by altering the still images in different stages; If we were to choose to do anything like this and used real people we would have to edit it during post-production of the video to get the best quality edit.

The end of the video is very similar to the beginning, in that it resumes the calm, solemn theme of the song. All in all this video could represent the seasons of a year; at the start it shows little movement and soft instruments - this could represent winter; then the beat kicks in and the plasticine characters start harvesting and the sun comes out in some shots - representing the transition from spring to summer; followed by the fast paced transition through autumn showing the flowers dying and then it ends on winter again and shows the last shot of the old man shutting his eyes, almost as if he is hibernating for the winter season ahead.

Analysing The Wombats - Techno Fan

The Wombats 'Techno Fan' from Memo Akten on Vimeo.

There is no specific timed sections I wish to select out of this video, as the editing is the same throughout. There are some clips where you can see the band members clearer than others but the idea of the edit makes a normal, basic music video of the band performing using their instruments much more interesting. I like the choice of colours for the edit as they are mainly dark with a plain background, plus the style of edit is very angular which is very unnatural to the curves of the human body. The song name includes the word 'Techno' which to an audience would create the image of a style that is very modern and edgy, which will be where the idea for the angular sketchy edit over the edge of the band members came from. If we were to create a video with sketchy cartoonist edits included in it, it would have to suit the genre and name of the song completely; this style of edit works with this song as you can hear the techno/modern sounds of the keys in the instrumental of the song. There is nothing specific about the mise en scene as the edit of the video is in a cartoon setting, so the mise en scene would just be the band, The Wombats, on stage performing their song.

Analysing Friendly Fires- Skeleton Boy

I think this video comes under two categories, which are: illustrate because the band eventually do become skeletons which relates to the name of the song. However it could also come under disjuncture because what happens in the video does not relate to the lyrics as they are simply performing.

The video has a very basic story- it's them performing and slowly becoming skeletons! It's quite a simple video and seems quite easy to make but I don't think you get this impression after the first watch of it. Due to the song being quite up-beat they have used lots of jump cuts which gives the impression that more is happening than actually is, and that is what I like about the video.

Unlike most music videos there aren't constant close ups of the lead singer, they appear to balance out the amount of close ups with each member of the band. This is unusual because record labels usually insist that the bands video must have close ups of the singer.

When I was watching the video and saw that the band were slowly becoming skeleton it made me want t carry on watching it until the very end to see what they looked like, which is a very good technique. To have a video that lets the viewer know has an outcome or ending can work well because people will watch it all the way through to see how it ends.

Analysing The Joy Formidable- Whirring

I am unsure as to what type of music video this one comes under because it could be disjuncture as what's going on in the video doesn't match the lyrics, however it could be illustrate as there is a bit of a story happening in the video.

I watched quite a few Joy Formidable music videos and this one was my favorite because of how original it is and I like the use of animation. When watching the videos I noticed that the band like to use a lot of animation in their videos- the other two I noticed it in were A Heavy Abacus and Austere.

One convention this video does stick to is there are many close ups of the lead singer. I think this was necessary with this band because the lead singer is a female so she needed to appear more dominant than the other two men in the band, and so by having more close ups of her you are given the idea that she is in fact more dominant.

This clip shows how the band are in an animated world yet they still remain life like, and if you look into it, it could be a metaphor for something. Due to them having a bit of success after being played on Radio 1 they could be feeling that what's happening is unreal and hard to believe yet with the success they'll still remain the same people and the same band.

There are lots of jump cuts used towards the end of the video when the band are playing. It's a reasonably heavy sound that they are playing so jump cuts were needed as it keeps up the quick pace. This is also emphasised by all the colours that are changing in the background- it goes from red to blue quite often.

The band have followed the typical convention of this genre, and that's having them perform in the video. However, as stated previously they have done this quite differently as some of it's animated and they aren't just on a stage performing to their fans.

I also think this was necessary because the band were new, in the sense of the fame, so by showing themselves together as a band, playing their instruments, people who are unaware of who the band are gain a clear idea as to what they are about are who they are!

Foster The People - Pumped Up Kicks

This video is mainly under the category of disjuncture, as the majority of the clips show the band at their own gig performing to an audience; and any other clips within the video also feature the band themselves with only occasional extras.

This clip from 0:00 to 0:07 shows the beginning of the video, when the start of the video is catchy it obviously encourages the viewer to continue watching; in this case the editor has chosen a clip that is repeated nearer the end of the video. The edit of this short clip shows an old fashioned effect as if it's a separate clip from the rest of the video. I like how when the person hits the water the music starts, also the end of the first clip fades into the next one of them at their gig which is also effective as it's a more continuous style of cut.

This clip shows the band at their gig when the vocalist starts singing, this proves the disjuncture style of video as the video has nothing to do with the lyrics of the song, instead it shows the lead singer with his microphone on stage along with other band members and some of the instruments.

In the second clip there are some effects that are out of focus, this simple editing technique makes the short clips look more professionally filmed.

These clips show random videos of them being out and about, they are in various locations throughout the video such as: on stage; in a carpark; recording studio; beach; alley way; rooftop; car. The second clip is during an instrumental and shows them at the beach, I like this style of video where it has no relation to the lyrics, but as long as the pace of the editing matches the style and tempo of the song it fits together well.

This short section I have chosen shows some of the extras featured in the video, they are mainly used at the band's gig to represent the audience. The lighting of this short scene replicates what it's like to be at a gig, which provides the atmosphere as well as the visual aspect.

At the very end of the video the last remaining 20 seconds or so show the band performing on stage again, but in a slow-motion edit; this is an effective way to hint that the video/song is coming to an end as the pace slows down and comes to a finish.

Analysing The Courteeners- No You Didn't, No You Don't

I think this video comes under the category of disjuncture because the only idea that is really happening in the video is the band performing to a large crowd- this has nothing to do with the lyrics of the song.

Due to the costumes and setting of the video, I think it was made on quite a low budget. The video looks as though it is set in a circus tent with all characters wearing circus-esque clothing and masquerade. Also, the fact that the band were introduced by someone saying "ladies and gentlemen, boys and girls..." gives the impression that they are a performance- something similar as to how it is done in the circus.

During the majority of the video, and especially in the clip, they focus a lot on the band and their instruments. There are many close ups of the band playing the guitar, bass and drums. By doing this it really emphasises what type of band they are , which I think is your typical 'indie' band that write all their own songs and play instruments. It also takes them away from the mainstream pop artists as they wouldn't be able to shoot a video like this.

Once again, not only does just this clip show it but the rest of the video does, at that is the close ups of the band but in-particular the lead singer. This is because record companies will demand a lot of close-ups of the main artist or vocalist. However, there aren't just close ups. There is a long shot of the band performing and the crowd, yet the lead singer is the main focus because he's in the center of the frame. There's also a shot of a close up of a female fan, yet you can see the lead singer in the background and even though he's blurred, you find your eyes focusing on him.

I have noticed that within the crowd there are both males and females, but when the crowd is in the shot there are only really close ups of females. By doing this they give the band a more glamorous looking image as you are lead to believe that they get lots of female attention and very little attention from males. Also, by having the females sing along to the song you are under the impression that they are 'groupies' which also ups the bands status.

Noah And The Whale - Tonight The Kind Of Night

The video by Noah and the Whale for Tonights the kind of night uses illustration to connect the lyrics to the music video. The story of the video is of someone moving away (possibly running away from home) on a bus and then getting stranded at a fuel station where he manages to hitch a ride which is where the chorus of 'tonights the kind of night, that everything could

This 13 second clip shows the relation ship between the lyrics and the visuals with simply singing about a bus and having a bus as the visual. this means that the watcher has nothing to think about and the visuals emphasise the lyrics.

This is one example in the music video where we can see a relationship between the music and the visuals, the group are moving around to the beat of the music and amplifying it at the same time.

The genre for NATW is Indie folk, indie rock and pop rock, which they have copied into their video with the use of guitars thats lends themselves to the folk genre and the suites with buttoned up shirts linking in with the Indie theme.

Although 'Record companies will demand a lot of close-ups of the main artist or vocalist' NATW has gone against the convention as you can see in the clip above, at best they show a mid shot of the artist and a long shot of the group, i believe one of the main reasons for this is to fit in all of the instruments which is clearly a big part of the band.

Again there seems to me voyeurism towards women in this video because as a large part there is no women, there is one female that we only see for a few seconds and she is portraid more as a helper than something to be admired as we can see in the clip above.

Tyler, The Creator - Yonkers video analysis

Tyler, The Creator - Yonkers

This clip I have selected is the first nineteen seconds of the music video. I have selected this part of the video as it shows a performance with vague illustration of the lyrics. The clip incorporates lip syncing throughout the whole music video with only two shots, both of very long length. This style is not often used in music videos. On-beat editing is used as the artist tells a story through his actions (Illustration). The actions Tyler uses are paced correctly with the rhythm and tempo of the music and the use of fading in and out of focus as well as the creation of a silhouette to reveal himself creates a sinister atmosphere with his blank facial expressions. The mise en scene is completely black and white - this creates simplicity and also plays on the sinister atmosphere Tyler has created. The action in this clip comes in bursts of sudden movement and represents Tyler's anger (as rap is a form of expressing yourself).

This second clip I have selected shows illustration within this music video as it shows Tyler rapping about "pussy niggas" and him holding a cockroach to demonstrate his fearlessness. Also, it is significant to notice that Tyler has "KILL" written on his left hand and that the cockroach crawls over this. The sinister atmosphere is ever increasing as Tyler is the only point of focus with a cockroach and this is quite an outrageous thing to do. The use of one, long, continuous shot is making it so we cannot change our point of focus and it is emphasising the importance of Tyler. The shot of Tyler slowly zooms in and he holds the cockroach up on his hand near his face so that the audience is able to see him looking through his eyebrows with a look of menace on his face. This close up is a convention of music videos as record companies like the main vocalist to be emphasised. This look of menace intrigues the audience as the video is very simplistic and we are given no other option to focus on, so this engages the audience and makes us wonder what is about to happen.

This clip shows the change between the verse and the chorus (although there is no words within the chorus, there is an instrumental which is repeated in the song, so it can be considered as a chorus). This transition between chorus and verse is each time a shocking feature in the video, this time it is the eating of the cockroach. Although eating cockroaches is not necessarily a convention of music videos, the repetition of shocking behaviour to introduce the chorus is as it signifies to the audience that the verse is about to change to the chorus. Obviously, the conventions of miming/lip syncing are still being followed and the use of a close up when Tyler eats the cockroach is another convention as it is a commonly used shot in music videos and I will definitely use this when I create my own video. Black and white are still the main colours being used and the continuity of these colours is helping to keep the sinister atmosphere and notify the audience that this song is not a light-hearted sing along but a serious message that Tyler wants to share - this is another convention sometimes used by artists, however they all have individual styles, so it is not used in all videos. Tyler remains expressionless at all times even after he has eaten the cockroach and this is quite shocking, but also a convention used in many music videos, so this could be useful to use in our video. Also, by using a silhouette of Tyler vomiting instead of just himself is probably a censorship of his video for it to remain suitable for most age groups, however, it is also very effective as the focus becomes blurred as he changes between silhouette and focused black and white (you could say that intertextuality is used as this is similar to Elvis Presley's 'A Little Less Conversation [JXL Remix], although i consider that unlikely).

This clip shows another transition between verse and chorus, so Tyler performs something unusual by removing his shirt and throwing it at the camera - the shirt being thrown over the camera is also used as a transition between the first and second shot (as there are only two shots in the whole video). The contrast of  Tyler's behaviour of being calm to then being outraged by B.o.B is quite shocking and intrigues the audience as to what Tyler's behaviour might lead him to. The camera zooms out very slowly over this clip to a point where you can barely realise, this helps the shot to change from a close up to a mid shot so we are able to see Tyler throw his shirt. The camera throughout this whole vfirst shot never actually moves, it is on a tripod and simply uses slow zooming in and out for effect at times of high impact - this could be used at some point in our music video if we wished to create tension or to perhaps emphasise an emotion.

This part of the video uses a nosebleed as a signifier that something has changed, this then develops into Tyler hanging himself. Such shocking events in a music video are not conventions of music videos, however, they could be considered conventions as they intrigue and engage the audience. The black and white camera shot throughout the video shows continuity and is used for great effect during times of varying focus and blurring. This second and last shot shows a hand held shot which shakes at the time of panic of the nosebleed, but is then returned to its tripod when it zooms out of an extreme close up and into a mid shot but this time of one his legs so we are unable to see the actual hanging of Tyler. Tyler's wide pupils may be a special effect, however, it is likely that they are contact lenses to increase the intensity of the sinister atmosphere Tyler has created.

There are no other systems of looking in this video besides from the obvious camera. There is no voyeurism as Tyler is the only person in the whole video.

Some of the features in this video could be used within our music video such as the black and white editing effect as this gives the music video an individual edge.