Picking The Band and Song

As you know we started of with a list of 20 bands that we like and draw inspiration from, after this we needed to choose 1 to take a song from. To do this we each picked 1 band each from the list of 20;

Jess – Two Door Cinema Club

Meg – The Little Comets

Joe – Mumford and Sons

Harry – Sleigh Bells

After this we each voted for the band we liked the best; the results were as follows

Two Door Cinema Club – 0 votes

The Little Coments – 3 votes

Mumford and Sons – 0 votes

Sleigh Bells – 1 vote

So from this it was clear we would chooses a song from The Little comets so we went away and listened to song from TLC. After this we had a list of songs we thought would be good to make a video for, this list is as follows;

Adultery

One Night In October

Joanna

Dancing Song

We then got together listened to all of them then talked about which one would make the best video, this easily became apparent as we thought One Night In October had lyrics that were easy to learn and we liked the beat to the song. So that is it and how we chose One Night In October by The Little Comets as our song choice for a media video

Audience Profile #4

Age: 24

Gender: Female

Occupation: Merchandiser at Next.Plc 

Lifestyle: Attending music festivals/gigs; travelling/touring in her camper van; attending vintage fayres; socialising with friends.

Ambitions: 

• To get married and have a family
• To be a fashion icon to others
• Travel the world in her camper van

Likes: 

• Music
• Clothes Shopping
• Baking cupcakes 
• Drinking
• Dancing with friends at clubs

Dislikes: 

• Manufactured music
• Sulky people
• Peas
• Spiders

Musical Preferences:

• Indie/Alternative, Blues, Rock, Folk
• Favourite bands include: Mumford & Sons, Two Door Cinema Club, Foals, The Strokes and Little Comets

Media Consumer Habits:

• Magazines with enticing front covers and/or freebies
• Internet for social networking
• Downloads music 
• Listens to iPod 

Disposable Income:

• CDs
• Camper van
• Clothes
• Tickets to gigs

Hobbies:

• Socialises with friends
• Listening to music
• Distressing furniture
• Baking cupcakes
• Goes to gigs/festivals

Market Research- Where Our Audience Might Shop

With our chosen genre of music, Indie, comes quite a distinguished fashion style. This makes it very easy to pick out high street stores, or in some cases, less high street and more independent boutiques. I think the type of people that listen to bands like Little Comets or others that came under our inspiration like Two Door Cinema Club and Vampire Weekend, take pride in dressing unique with a bit of an edge and genreally what they feel comfortable in. However in my opinion, the style is becoming more and more popular today which essentially eliminates the individuality of the style.

The first type of shop that our audience would shop in are high street ones that include: Topshop/ Topman, H and M, Urban Outfitters, American Apparel and Wellgosh. These three stores do sell branded wear as well as their own brand and are very popular amoungst our audience. You would find the majority of our males shopping in Wellgosh and females in Topshop.

           

Another type of store that is popular amoungst our genre are vintage boutiques. There are the more well known ones like Rokit or Beyond Retro, or ones in our local town of Leicester like Dollymix Vintage and Goldrush. I find that these shops do tend to stock more female than male fashion but that still doesn't mean that the males of our audience don't shop here. There are extremes to vintage which I think only a few people dare to risk getting away with, so I find that the most popular types of garments that are bought are Levis denim shorts, 80's shirts or shell suit jackets.

 

Lastly, there's second hand shops or bargin stores. These include charity shops like Age Concern or Oxfam as well as the online store eBay. Charity shops aren't popular with everyone because of the lack of choice, or if there is a choice you might struggle to find anything, but seeing as though the majority of our audience could be students they are always looking for ways to save money which in charity chops they can do! Ebay is also a good choice because, being students they might not have much time to go out shopping because of school work, so they can do their shopping online and find some real bargins that no one else will have.

 

Market Research- Indie/ Alternative Charts

As a market research task, I looked into songs that were popular today in our chosen genre indie. The first chart I looked at was iTunes, and unfortunately there wasn't an option for indie so I chose alternative as they are very similar genres and are often combined together. iTunes gave me the option to choose from many countries to look at, and although we're from the UK and making our video here, it was useful to have a look as I could see what songs were popular elsewhere as well as in the UK. I am pleased to see that not only in the UK, but also in the US and Australia there are bands in the top 10 that are in our list of bands to choose from, so it shows we already have a good idea as to what bands are popular in the genre that we have chosen.

The second chart I chose to look at was Radio 1's Indie Chart. I didn't find this one as useful as iTunes because even though this chart classed itself as indie, it didn't quite match the indie genre I had in mind. This is because it consisted of artists like Adele, Example and Wretch 32, and these are artists that we're positive we don't want to use for our inspiration or music video. 

Audience Profile #3

Name: Katie Ford

Age: 16

Gender: Female 

Occupation: Student at sixth form

Lifestyle: Social, school life, parties, photography, dancing, 

Ambitions: 

• To Pass A-Levels
• To have a job within photography

Likes: 

• Winter
• Walking her dogs
• Fashion
• Photography
• Music
• Gigs

Dislikes: 

• People shouting
• Screamo music

Musical Preferences:

• Rock / Alternative
• The Strokes, The Arctic Monkeys, Arcade Fire etc.

Media Consumer Habits:

• NME Magazine
• Internet
• Social Networking sites
• Online shopping 
• iPod

Disposable Income:

• Music
• Camera/Photography equipment

Hobbies:

• Dancing
• Photography
• Listening to Music

Audience Profile #2

Age: 15

Gender: Male

Occupation: Student 

Lifestyle: Plays a lot of sport, listens to music on a daily basis, enjoys going to gigs, shops regularly to keep up his appearance 

Ambitions: 

• To have a job in sport, but which area is yet undecided
• Have a successful career
• Live in a different country, most favoured is America

Likes: 

• His technology e.g. mobile phone, iPod as both are used on a daily basis
• Football
• Music (preferences are below) 
• Clothes/ shopping
• Socialising with friends in and out of school

Dislikes: 

• The gothic, emo type style
• Boy bands

Musical Preferences:

• Indie music and guitar bands
• Favourite bands include: Two Door Cinema Club, Foals, The Courteeners and The Vaccines

Media Consumer Habits:

• NME magazine 
• Uses the internet mainly for social networking
• Downloads music 
• Listens to iPod 

Disposable Income:

• Branded clothes and shoes such as Adidas, Nike and Supreme
• Tickets to gigs

Hobbies:

• Socialises with friends a lot on the weekends
• Plays football regularly
• Goes to gigs, usually more intimate ones

Audience Profile

Age: 15 - 25

Gender: Male / Female 

Occupation: Student (young and mature)

Lifestyle: Social goes to parties, quite wealthy, shops a lot and listens to music the same

Ambitions: 

• To have a job in the media
• Live in London
• Have multiple homes

Likes: 

• Towns and shopping centers 
• Music to be shared 
• Parties 
• Individuality 
• Socializing (eating out ect)
• Opinionated people
• Looking and sounding up to date
• Technology 

Dislikes: 

• Messy people
• Fake people (people that hide a lot of what they think)
• Unreasonable people 

Musical Preferences:

• Mainstream Indie (The Artic Monkeys, Oasis, Noah and the Whale)
• Indie / Pop
• Indie / Rock
• Soft Rock / Punk

Media Consumer Habits:

• Magazines 
• Social networks (blogs, twitter, facebook ect) 
• Uses the internet regularly 
• Downloading music 
• Owns iPod 

Disposable Income:

• Spends money on clothes and shoes
• Shops in vintage and charity shops aswell as H&M, Topman/Topshop including online stores
• Likes to wear brands 
• Shops in towns and online to find a bargain

Hobbies:

• Go out with friends to cinema, eat, town
• Watches movies with a keen interest in supernatural 
• Goes to gigs and festivals such as Glastonbury / Reading and Leeds, but instead of staying at the main stage all day moving between NME tent and the main stage with sometimes going to the lesser known tents such as the Festival republic to watch Foster the People and Lock Up Stage for Bedouin Soundclash.