Analysing Florence and The Machine- Dog DaysAre Over

I believe this video comes under the category of 'disjuncture' because although the meaning of the lyrics are still uncertain (the artist herself even admitted to it having different meanings and she's not sure what exactly the song is about) they have no relevance to what is happening in the video.

This video appears to have been made on a very cheap budget as there are no special effects with props that can be very easy to source as well as simple camera angles. This goes well with the bands alternative genre as at this stage in her career, fans would not be expecting a video made on a high budget. It also adds a uniqueness to her as it's not like anything I have seen before.

There are many close ups of the artist in such a short space of time during this clip. The reason for doing this could be to emphasis who the artist actually is in the video as well as showing the audience who they want to see. There are various characters in the video and if you had little knowledge on the artist you'd be unsure on who they were- so by having lots of close ups you are immediately introduced to the artist and are shown that she's the main 'character' in the video. On the other hand, if you were a huge fan of Florence and the Machine you'd want to see her in the video, so this is also beneficial.

Although I said before I think this video was an example of disjuncture, I think that this clip could perhaps come under illustrate. This is because after the lines "you better run", the music quickly picks up pace and Florence is seen running as well as being chased. However, when looking at the rest of the lyrics and comparing them to the video I don't think there is any relevance.

I think the choice of clothing in the video have been very effective. Florence is originally seen wearing a tux which is very plain because it's black and white, and also very masculine. However, when she is 'captured' and 'transformed' she's seen wearing bright colours with glitter which is a much more feminine look. Due to the huge change in colours that she is wearing you notice a huge transformation.

During this clip, when it is coming towards the end of the song and the music is fast, there are a lot of jump cuts. This has been used to make the pace seem even faster. In the shots the characters are seen celebrating, and with the jump cuts used, the ephasises it andmakes it sppear like a lot is happening all at once.

I have learnt various techniques from this task, such as how a good video will have shots that match either the music or lyrics so the viewer can feel involved and know what's happening. You also need to think about props way ahead so you can use them effectively- the outfits used in this video are a good example.