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Thursday, 1 December 2011

4. How did you use media technologies in the construction and research, planning and evaluation stages?

The range of media we have used are;













All of these programmes were used during our coursework stage of our A2 course.
 iDVD, iMovie, YouTube, iTunes and Premiere Pro were all used to create the music video; Photoshop and Flickr were used for the digipak and poster ancillary products. The other programes: Twitter, Facebook, Tube Chop, Blogger, and the iPhone camera were used for publicising our products, research and planning, and showing proof of our own work (iPhone camera and Blogger). We also used the weather app to try and predict a good day for filming outside e.g. coffin, boat, forest, hill etc. Other apps we used are the phone call and text messaging apps to stay in touch and keep each other up to date with filming schedules; also Instagram to take some pictures for ideas for my digipak and poster products.
The three cameras we used are Sony NEX5-5, Sony NEX5-7 and Canon SLR 1000D; the two Sony HD video cameras are both very similar models which is how we managed to get a vivid matching picture throughout our filming.
Meg also used Animoto when creating our 25 word pitch, she used this because you can create a form of video to present our words and images in a more creative way than a PowerPoint presentation for example. Harry's MacBook Pro is the piece of equipment we used to edit our music video on, as well as Harry creating the animoto video on; he used a scanner and photocopier to produce copies of the storyboard (created by myself and Meg) and to upload the storyboard frames onto the Mac.
Another piece of technology we used whilst filming were my Logitech laptop speakers that we plugged into Harry's Macbook Pro to produce a louder sound when the band were performing so that Steve (lead singer) had more confidence to sing aloud.

3. What have you learned from audience feedback?

For the final evaluation as a group we are going to show our video to two form groups during mentor time as this is the best way to get an age ranged feedback from a large group of people. As our school has vertical mentoring we have students from the age of 14 up to 18 in each form; groups are of approximately 25 students so we will get a group of roughly 50 together to take part in our simple questionnaires whilst watching the music video. This will allow us to recieve even more audience feedback.

Video
Other than this example of audience feedback, our group has been particularly lucky in being able to receive feedback from the existing band, Little Comets, of whom we have used their song for our final music video. We feel very privileged to have been able to contact the band via Twitter and we have proof of their replies...





We then received one reply about our final version of the video, however I carried on the conversation with them about it last time and was not online at the time that they replied so no one managed to keep the feedback coming on this occasion. We will in fact try to send the link of the video to them again later on and see what else we can get from them.

Other than our feedback from Little Comets we have also all posted the video on Facebook and Twitter separately as well as on the 'band' profiles. We have had a number of 'likes' on Facebook as well as a few retweets (mainly by us) on Twitter. Unfortunately we received a lot more feedback on the draft video, I think this is because no one had seen anything to do with our video before and by the final video has been posted we had already shown them all the draft so they knew what they were expecting.




Above, are some of the comments from the post I made of the draft; the comments show some of the feedback and a change that we needed to make from the draft to the final - using Lewis instead of substituting his role with myself - this was purely due to his absence and not by choice.

Posts of our final did not receive any comments which is why we will be showing our video to form groups to gain further feedback. 




We also posted the link on Twitter multiple times to try to gain views and feedback via spamming everyone's dashboards however this equally did not work.


Our final draft video also has a higher view count than our final version on YouTube, this means we will need to continue spreading the link to our video across social networking sights.



We also received feedback from our teachers which was well appreciated; particularly on our final video as it gave us reassurance that we had accomplished what we had been planning for months.


All in all I think that the feedback we have had from our peers, teachers and each other on our ideas and final version of the video; from the draft point of view it gave us things to work on and develop, as well as the scenes and ideas that we should keep in the video. The final point of audience feedback to look at is whether as a group we were influenced by the exam board in our ideas; I feel that the only way in which the exam board influenced us was that we needed to have back-up of where we had formed our ideas from, they could not have just been chosen 'out of the blue' as some of them were extremely quirky and different e.g. the money and banana sketch (originating from Benny Hill style comedy). The exam board may be looking for something other than what we have created, but I do think that we have succeeded in keeping our original plans from the start of our research and planning and have developed a music video to reflect all of our hard work.

Digipak/Poster
For my feedback from my digipak and poster drafts I asked my group and my peers which album cover they liked the most on a previous blog post; I recieved feedback comments from 2 members of my group as well as one of our teachers; Harry also gave me feedback via Facebook after creating my post.

3 comments:

Meg Rhodes said...
I like the second one the most because it's simple yet really effective. I think it matches the genre well because I'm sure I've seen something similar before in the Indie genre
Joe Chamberlain said...
I love the first and second ones. I like the layout and the pictures are interestingly different :)
Mr Smith said...
Number 4 is my favourite because (and this is a compliment) it feels like you are taking the piss. Though I'd probably mess about with the picture a bit.

Google Harlem - Hippies. That bands style is similar to yours

Number 3 reminds me of something but for the life of me I can't remember what.

Good work.
To make my cover more indie/alternative I decided I should take inspiration straight from an existing album cover - hence why I focused on The Automatic's album 'This Is A Fix'.  
I appreciated the feedback but was very unsure of whether I liked any of my designs enough to create the rest of the digipak; I continued to create the full digipak regardless but then recieved comment feedback from my teachers to restart my idea completely. This was within my interests so I was not at all affected by the negative feedback, I knew from an early stage that my designs were not clearly linked to the band; this was particularly due to the indie/alternative genre and the vague alternative images used on my album covers.

2. How effective is the combination of your main product and ancillary texts?

For my final evaluation set of questions, I will create an alaysis of my ancillary texts on Photoshop showing which aspects of the digipak and poster relate to the final music video; however as this is the draft I will write out the stages of design that relate to the video.




This was my first design, which during the making process and then straight after publishing it, I hated.

"My feedback sheet given was as expected; I did not like my digipak at all and completely regretted my idea choice as soon as I had completed it, I was expecting the worse in a sense as I was hoping that my teachers would not like it either. I will change my ideas completely and start from scratch taking inspiration heavily from another band's existing digipak.

I was marked a 2/10 for my digipak due to:
Digipak lacks cohesion, the cover is ok but the rest just doesn't work. The burgundy isn't very indie and the window whilst a bit Magritte isn't Magritte. The back cover doesn't need HMV and Apple, it does need legal jargon though. The band sitting down is boring and just seems like a filter and the three panels spanned by 'The Skeleton Boys' seems like a kids party CD.
Following this I was marked another 2/10 for:
Poster. Better, still that horrid colour though. This could work but needs to be more striking and strong (Meg's works because she's ripped off The XX), I'm not sure lower case works. Kerrang and the Telegraph aren't appropriate reviews. I don't think the shadow font is right either.

- I completely agree with the feedback I received and am more than happy to start over again; I did not like my design at the time after I had created it but I decided to receive feedback on it anyway to find out how to improve my general ideas as I could not quite bring it to life.
However I have now been set on track with an idea, and will create a second draft to present to my teachers before finalising my design."

- This quote has been taken from the post I made on my digipak and poster feedback; I am using this to back up the idea that I really disliked my first design. I then went on to change the design drastically as I had a sudden idea that I could simply take an existing album cover and develop it into my own design.

I took into one of my media lessons a selection of existing indie/alternative/rock CD's with their digipaks in; I then sat down with Mr Smith and we discussed which covers I could take inspiration from and how well they each suited the genre and style of the band. I decided on "The Automatic - This is a Fix" album as it shows a quirky image on the front cover that could relate to the edgy, funny aspect of our band and video. This is where my ancillary products relate to the video, as they are both fun, random and quirky. 


So I looked at The Automatic's album cover and decided to almost recreate it exactly, I decided to use the same black object effect but instead of using a group of young children (as I do not know a group of children), I used one of my younger brothers running around a field. Although I edited it to make it look like there were duplicates of him running around so it looks a lot edgier than just having one person...


I really like how my album cover turned out, the lighting of the sunlight was just right as it links through to the video in the sense that there was some sunlight during filming the "Hawaiian dancing in the boat" scene. I also particularly like the style of editing I have used; I created this image on Photoshop so I cut around my brother's outline on every photo and layered them on top of this original photo. The black block took some work as it started off looking too fake so I altered the tone of the black to make it appear more of a matte colour; I also made the shape 3D by adding a slightly lighter shade on the side angle of the block. The final touch to making the block look realistic was smudging the grass to appear over the block; this creates the 3-dimensional, realistic aspect of the block which completes the image well.

I chose not to use any of the band members on my front cover; this inspiration also comes from The Automatic's cover as they have clearly not used any of the band members. Although this does not reflect the video in any way, as we feature the band all the way through the duration of the music video, I feel that this is common among the indie genre as The Arctic Monkeys, Vampire Weekend and many other alternative/indie bands have also featured non-band members on their album covers.



1. In what ways does your media product use, develop, and challenge forms and conventions of real media products?

On a previous post I have made, I posted a photo of a basic list of ideas that we have come up with in relation to which ideas were each of ours and how we thought of some of the random scenes and actions in the video.
For example, the locations were mainly thought up between myself and Harry; this is because the barn location (for performance) is located at my Dad's house and was an ideal location to film in as the upstairs area is empty and is not used for anything currently. Harry's ideas developed from the locations around his land such as, the garden including the boat and trampoline, as well as the swimming pool, coffin, large hills and caravan. 
The barn location was inspired by watching the video of Two Door Cinema Club - Something Good Can Work, their video is very simple and is filmed in an open space with nothing too fussy or complicated in it, just the band members and their instruments. 


Also the caravan was inspired by the typically British TV series 'Royle Family', this links in with the indie/alternative genre as many bands of this genre share a typically British style.

image of cast of royle family in caravan

The coffin was the location that most people were shocked by when they watched the video, as if to say 'Who on earth has a coffin at hand?'... The answer is, Harry. The coffin is one of my favourite locations however as it is the most random and weird, after finding out Harry had a coffin we were able to use we all tried to think of ways in which we could incorporate it into the video. I then thought that the theme of gothic culture is ever popular; Meg and Harry agreed that the gothic culture could also be a connotation with the name of the band, 'The Skeleton Boys'. We were also going to paint the bands faces with face paint to make half of their face appear as a skeleton and half normal, however this idea was a more costly and time consuming one so we decided to rule it out and contrast the theme of the gothic coffin by getting the band members to dance next to it.

In addition to the locations, some of our other ideas were inspired by other music videos; such as the 'Carlisle' scene in our video. As random as it sounds, this section was developed from the text used in Cher Lloyd's 'Swagger Jagger' video released earlier this year; the text used in her video is illustrative however it is digitised and added in the post-production of the video whereas we wrote 'Carlisle' on a piece of cardboard and passed it along the band members. Our approach is much more traditional and faster to produce as we did not need to worry about adding in that special effect during the editing process which saved us some time.



The bike and other transport methods (skateboard and running) came from partly the band members own interests as the three boys skate as a hobby. There is also a video in which they use a similar method of showing movement with transport objects similar to ours, which also features one band member in particular, as does ours.

The Hawaiian shirts were Joe's idea, however Harry's Dad managed to supply us with four similar Hawaiian shirts, we assume these were bought on various holidays. This idea originated from Friendly Fires lead singer, Ed MacFarlane, his style of clothing in day to day life as well as during the video 'Hawaiian Air' features a Hawaiian shirt every now and again. 



As I was given the role of 'band stylist' along with director during the filming, I had some input in the clothing that the band members wore throughout the video; obviously the clothes were all the band members own clothes so I did not have a huge choice in the style however they all fit the genre well and brought along the right selection of clothing. I focused on Georgia's appearance in particular as she is the only girl in the band, I either had the choice of making her stand out against the boys or letting her fit in a little bit so it was more of a discrete factor of the band rather than trying to create a hype around the only girl. Some of her appearance was based on the Crystal Castles member, Alice Glass - this was mainly because both Alice Glass and Georgia have short hair so it was easier to base her on someone similar. I feel that the clothing Georgia is in throughout the video was necessary and the black shorts and tights toned down anything she wore, they also blended in well with the boys in dark coloured jeans throughout.

At two points in our video we used chalk to draw on the floor of the barn, the first time was drawing footprints around one of the band members shoes as he walked along - this looked effective in the draft so Mr Smith advised us to try it again during the video, with the bike. We decided to include a short clip of stop motion when we used chalk with the bike, and the chalk track gets wider as the bike wheel turns along which also looks different and effective. The chalk and stop motion link came from a variety of sources including, 'The Wombats - ______' music video, 'Coldplay - Strawberry Swing' music video, as well as the Innocent Smoothies advert.




There were multiple random objects used throughout our video, these include things such as the coffin, Hawaiian shirts and accessories, mugs, leaves, balloons, inflatables etc. After watching 'The Maccabees - First Love' video, I thought of the idea of using random objects, this then was developed by each member of our group in some way, Joe had a think to himself about what random things he had in his house and he came up with some amazing costumes e.g. doctor, banana and monkey.
Meg then twisted the whole idea of random objects by coming up with the idea that two of the band members could be involved in a Benny Hill style comedy chase. The two costumes, banana and monkey were selected and Georgia became the banana, along with Steve, the monkey; we all agreed that this idea could either turn out incredibly well or it could end up looking like we had tried to be witty about the costume idea and failed. 

The ending of the video is one of my favourite parts, I came up with the idea that all the band members should leave the performance area as it will finish the video well; I had seen these ending used in a video before and eventually remembered which video it was from, 'Vampire Weekend - A-Punk'. The band, Vampire Weekend, are similar to our band, The Skeleton Boys, in that they are from a similar genre background as well as their videos being fresh and unique in a sense. We filmed the band all leaving the set in the draft but it did not work properly as the guitar was still being played (on the song) as they were leaving; however we changed this due to feedback from our teachers as they suggested we could still use this idea but have them all leave after the song has finished. To which we responded positively, however I came up with the idea that Lewis (one of the guitarists) could be left on set as all the other band members leave, this is because it is only a guitar left playing at the end of the song. This ending worked really well and we are very pleased with it, the inspiration of Vampire Weekend worked but we also put our own twist on it; we also know that this must have been a good idea because after our draft was posted some other groups in other A2 classes took inspiration from our ending and developed their own similar one.


Our ending:


Vampire Weekend's ending: